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What We Do

We guide companies in developing and maintaining strong connections with consumers, customers, employees, clients, and other interested parties. 

Interactive applications and real-world tactics & strategies are blended to create a lasting, meaningful dialogue that keeps our clients in touch with those who matter most to them.  

Our approach:

•    Challenge Traditional Thinking

•    Embrace Change as necessary to evolution

•    Consistently ‘take out the trash’ and remain open to New Ideas

•    Complement existing advertising campaigns with a Social Media twist

Had enough of dwindling results from your marketing and advertising?  There is a better way.  Contact us now.
 
Most recent blog entries
26% of Marketers Care About Understanding Consumers
Bits of a Marketer's mind By Brandon on | 
     
 |  2 Comments
Get ready – this is going to blow your mind. I ran across a blog entry by Ted Mininni on MarketingProfs this morning that references a recent survey of senior Marketing execs and it had some stunning findings. Seriously, I can’t believe what I read.
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ROI on Social Media
Bits of a Marketer's mind By Brandon on | 
     
 |  0 Comments
We get asked a lot what the ROI is on Social Media initiatives, especially with online social networks. The answer is usually always the same - if there is an event, special offer, or other trackable carrot, then the ability to measure direct ROI is far above and beyond traditional advertising. However, there are many other benefits to a comprehensive Social Media program, not the least of which is ongoing branding in this critical space.
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Excuses I've heard why a company won't embrace social media
Hallman's Skull Sessions By Hhallman on | 
     
 |  2 Comments
“I don't have time to spend on social networks - I have too much to do as it is.”
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  Octane Community Involvement
Octane is concerned about the growing problem of hunger in our community, so we decided to take action and create an online resource for spreading the word about this important issue. 

Click here to learn more and take action!

Articles of Interest

+ The Real ROI of Blogging
from MarketingProfs Daily Fix 6.20.08

+ Marketers Salivate Over New iPhone's Potential
from iMedia Connection 6.16.08

+ Sell Without Selling
from MarketingProfs:DailyFix 1.16.08

+ Why MySpace Just Won't Cut It
Article 10.15.07

+ Building Commonality with Sponsored Social Networks
Whitepaper 9.15.07

+ Kids Say E-mail Is, Like, Soooo Dead
from CNET News.com 7.18.07

+ A Leap of Faith - Niche Social Networks
by Harry Hallman, CEO, Hallman Associates

+ Readers Are Key Ingredient as Virtual Kitchen Heats Up
from The New York Times 6.25.07

+ Social Networks Are the Future of Media
from MarketingProfs:DailyFix 5.07.07

+ MySpace 'Friending' Is the Next Advertising
from MarketingProfs:DailyFix 4.24.07

+ Marketing Wisdom for 2007
110 Marketers & Agencies Share Real-life Tips
by the readers of MarketingSherpa

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