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What We Do

We provide Internet Marketing and Social Media Consulting that helps brands engage their target consumers online and participate in the ongoing conversation in a relevant and meaningful way.  

Octane consultants monitor the ever-changing Internet and social media landscape and present timely recommendations for our clients’ involvement.  We focus on methods for adding value to the consumer while exposing the brand’s message naturally. 

Our approach:

•    Research and understand how target consumers interact online

•    Seek opportunities to establish 2-way dialog with consumers

•    Enable and encourage consumers to be brand evangelists

•    Enhance brand exposure on Facebook, MySpace & other social networks

•    Complement existing traditional campaigns with Social Media components

•    Remain open to new ideas and embrace Change as necessary to evolution


Ready to make serious inroads into Internet and Social Media?  Let's get started -  Contact us now.
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Most recent blog entries
Twitter Mania
Hallman's Skull Sessions By Hhallman on | 
     
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If you haven’t heard about Twitter you are probably living on the moon.
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Thank you MC-2
Hallman's Skull Sessions By Hhallman on | 
     
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MC-2, a high profile event and tradeshow production frim, included an Octane white paper in their newsletter.
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I have a book suggestion for you
Hallman's Skull Sessions By Hhallman on | 
     
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If you are looking for some insight into what makes people take actions, and what marketer isn't, this book is for you.
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Articles of Interest

+ Mobile increasingly important to social networks
from Mobile Marketer 03.11.09

+ Why you need to outsource search
from Imedia Connection 02.26.09

+ Debunking Six Social Media Myths
from BusinessWeek 02.17.09

+ Forrester: Social Web Now Mainstream
from BrandWeek 10.24.08

+ Digital Hot List 2008
from MediaWeek 9.8.08

+ Direct-to-Consumer PR Reflects Power of DIY
from MarketingProfs 9.2.08

+ Fox News Joins a Social Network, but Not Its Parent’s Site
from The New York Times 8.17.08

+ The Real ROI of Blogging
from MarketingProfs Daily Fix 6.20.08

+ Marketers Salivate Over New iPhone's Potential
from iMedia Connection 6.16.08

+  Sell Without Selling
from MarketingProfs:DailyFix 1.16.08

+  Why MySpace Just Won't Cut It
Article 10.15.07

+  Building Commonality with Sponsored Social Networks
Whitepaper 9.15.07

+ Kids Say E-mail Is, Like, Soooo Dead
from CNET News.com 7.18.07

+ A Leap of Faith - Niche Social Networks
by Harry Hallman, CEO, Hallman Associates

+ Readers Are Key Ingredient as Virtual Kitchen Heats Up
from The New York Times 6.25.07

+ Social Networks Are the Future of Media
from MarketingProfs:DailyFix 5.07.07

+ MySpace 'Friending' Is the Next Advertising
from MarketingProfs:DailyFix 4.24.07

+ Marketing Wisdom for 2007
110 Marketers & Agencies Share Real-life Tips
by the readers of MarketingSherpa


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