Don’t feel bad, many people are. That’s because like the “fake news” we see on Facebook many “social media” experts make exaggerated claims. The truth is that social media, searched engine optimization, Google Adwords all require not only hard work but also a sound experience is marketing. Just because someone has a large number of Facebook fans doesn’t make them a marketing expert. Experience does that.

So be wary when someone promises you they will get you on the first page of Google searches or will generate more leads than you can count. Work with people that understand the marketing value of digital media, but that also have true marketing experience.