You have, no doubt, heard about Account Based Marketing (ABM). It is all over the marketing blogs. What’s often not discussed is that the implementation of ABM is much harder than theorizing it.

Successful ABM requires:

Intelligent Targeting
Intensive Research (Creating Funnels)
Compelling Content Marketing (Lead Nurturing)
Meaningful Face-to-Face Encounters
Continuous Activity (Time)
Committed Sales Effort

If you need assistance with ABM, contact me.
hhallman@octanecorp.com