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Another 2008 List. Oh My! |
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Hallman's Skull Sessions
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By hhallman on |
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There are so many lists for 2008 I hesitated to create one, but list are a good way to present a lot of information in simplistic manner, so I decided to make two lists. The first are my top 5 factors That effected internet marketing in 2007 and the second are my top 5 factors to consider for in 2008.
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Solving the Wannamaker Problem |
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Hallman's Skull Sessions
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By hhallman on |
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"I know half the money I spend on advertising is wasted, but I can never find out which half."
- John Wanamaker*
It is no secret that marketers, being dissatisfied by traditional print and broadcast advertising results, are slowly shifting ad dollars to the Internet, email, and to mobile technologies. In fact, 2005 Internet ad revenues were $12.5 billion dollars, up 34% over 2004. $4.3 billion was spent for display ads, and another $5.1 billion for keyword search es. Interestingly, for the most part, neither of these advertising forms come s close to solving Wannamaker's problem.
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