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AT&T Destroying Valuable Relationships One iPhone at a Time |
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Hallman's Skull Sessions
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By hhallman on |
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The new iPhone is a great product and I have waited until now to buy an iPhone with some features I wanted. Thankfully, I am not the type to stand in line for 5 hours to buy anything, so I didn’t. I did however try to order a phone (to be delivered whenever) but was told that my contract was not up until August 21st so if I wanted one I had to pay $399.00. That is $399 for a $199 phone!
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iPhone Changes the Game (again) |
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Bits of a Marketer's mind
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By Brandon on |
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Wow – what a day for technology and marketers too! Release glitches notwithstanding, the release of the new iPhone 3G is going to usher in a new era of mobile media consumption and the proliferation of consumers who have even greater access to information and the ability to stay connected with their friends.
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ROI on Social Media |
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Bits of a Marketer's mind
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By Brandon on |
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We get asked a lot what the ROI is on Social Media initiatives, especially with online social networks. The answer is usually always the same - if there is an event, special offer, or other trackable carrot, then the ability to measure direct ROI is far above and beyond traditional advertising. However, there are many other benefits to a comprehensive Social Media program, not the least of which is ongoing branding in this critical space.
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