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MySpace Launches Self-Serve Advertising |
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Bits of a Marketer's mind
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By Brandon on |
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After years of neglecting a huge opportunity to monetize the small business segment on MySpace, it appears that they have finally figured it out. MySpace launched a new Self-Serve Advertising program that’s currently in beta. The service allows businesses and musicians to develop their own ads and target specific groups on the site.
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iPhone, Android, Google, oh my... |
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Bits of a Marketer's mind
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By Brandon on |
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So, here we are on the eve of the launch of the new Dream Smartphone from HTC/T-Mobile. It will be interesting to see how this expands opportunities in Social Media in the mobile sphere. Certainly there will be many more custom applications being developed for the new Android platform, so you’ve got to wonder if this is the next ‘thing’ or just another ‘me too’ (remember the Zune, anyone?).
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What Do Politicians Know That Most Companies Don’t? |
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Hallman's Skull Sessions
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By hhallman on |
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Every four years the country goes through a frantic period where candidates vie for the presidency. The political marketing and spin machines go into high speed. Previously little known brands (candidates) are thrust to the forefront, but only one will get the prize. We hope the best is elected, but we know a lot has to do with the marketing of the candidate.
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We are ALL Media Channels! |
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Bits of a Marketer's mind
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By Brandon on |
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You know, the frequency of social messaging is reaching a fever pitch these days, and it underscores the fact that any brand that is going to flourish has to get in the mix somehow. Not a day goes by that I don’t get a stream of updates from my friends and business associates on what’s going on in their worlds. Funny enough, I actually pay a lot of attention to these, as they provide a unique opportunity to keep up with people that I might otherwise lose touch with. I’m one of millions of people that have embraced this aspect of social media and I see myself paying more and more attention to it with each passing day.
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Strategic Deployment of Social Media Tools |
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Bits of a Marketer's mind
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By Brandon on |
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There are seemingly endless opportunities to connect with consumers online – but how do you pick where to put your resources? It’s easy to get caught up in the hype of the cool thing of the moment and bet the farm on it. However, with the landscape changing so rapidly, that course of action can be perilous for brands.
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AT&T Destroying Valuable Relationships One iPhone at a Time |
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Hallman's Skull Sessions
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By hhallman on |
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The new iPhone is a great product and I have waited until now to buy an iPhone with some features I wanted. Thankfully, I am not the type to stand in line for 5 hours to buy anything, so I didn’t. I did however try to order a phone (to be delivered whenever) but was told that my contract was not up until August 21st so if I wanted one I had to pay $399.00. That is $399 for a $199 phone!
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iPhone Changes the Game (again) |
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Bits of a Marketer's mind
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By Brandon on |
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Wow – what a day for technology and marketers too! Release glitches notwithstanding, the release of the new iPhone 3G is going to usher in a new era of mobile media consumption and the proliferation of consumers who have even greater access to information and the ability to stay connected with their friends.
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ROI on Social Media |
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Bits of a Marketer's mind
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By Brandon on |
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We get asked a lot what the ROI is on Social Media initiatives, especially with online social networks. The answer is usually always the same - if there is an event, special offer, or other trackable carrot, then the ability to measure direct ROI is far above and beyond traditional advertising. However, there are many other benefits to a comprehensive Social Media program, not the least of which is ongoing branding in this critical space.
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