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Remember MySpace? |
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Bits of a Marketer's mind
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By Brandon on |
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With all the hype around Facebook, it’s easy to forget that MySpace is still a major player in social networking. I’ve written on this topic before, but I thought it might be good to have a quick refresher on the subject.
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Talking is not enough... |
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Bits of a Marketer's mind
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By Brandon on |
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Neither is listening for that matter. Marketers love to talk and Researchers love to listen. We find all kinds of ways to say things in oh-so-perfect fashion and a zillion ways to quantify and qualify consumer behavior. But guess what? It’s not enough anymore.
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Social Media’s role in the tanking Economy |
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Bits of a Marketer's mind
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By Brandon on |
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It’s hard to turn on a computer, much less a television, without being inundated with messages about the gloom and doom of our current economic nightmare. But what does that mean for the Marketing world? One thing seems clear to me – now is NOT the time to crawl in a hole and scale back on Marketing.
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Is this the Facebook and YouTube election? |
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Bits of a Marketer's mind
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By Brandon on |
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We are at an interesting junction in history right now, and it is fascinating to see how social media is shaping the political landscape in this election cycle. Remember, in 2004 Facebook had just launched and was open to college students only, and YouTube didn’t even exist! These two sites alone have totally changed the game and we are now in a new era of information sharing.
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MySpace Launches Self-Serve Advertising |
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Bits of a Marketer's mind
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By Brandon on |
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After years of neglecting a huge opportunity to monetize the small business segment on MySpace, it appears that they have finally figured it out. MySpace launched a new Self-Serve Advertising program that’s currently in beta. The service allows businesses and musicians to develop their own ads and target specific groups on the site.
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iPhone, Android, Google, oh my... |
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Bits of a Marketer's mind
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By Brandon on |
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So, here we are on the eve of the launch of the new Dream Smartphone from HTC/T-Mobile. It will be interesting to see how this expands opportunities in Social Media in the mobile sphere. Certainly there will be many more custom applications being developed for the new Android platform, so you’ve got to wonder if this is the next ‘thing’ or just another ‘me too’ (remember the Zune, anyone?).
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