Octane Blog - Digital Marketing Inspiration

Five Ways B-2-B Salespersons Increase Sales

By hhallman on |

Five Ways B-2-B Salespersons Can Increase Sales through Social Networking Actions and Seven Ways B-2-B Marketers Can Help Them through Social Media Marketing Actions

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The Truth is in the Social Media Numbers- New Whitepaper

Hallman's Skull Sessions

By hhallman on |

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My newest white paper discusses statistics for social media.

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Blogs and User-Generated Content in the U.S

Hallman's Skull Sessions

By hhallman on |

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During my research I found some stats I would like to share now, before I release the white paper. These statistics are from the book Groundswell written by two Forester researchers. If you have not read this book you should. Here is a link to the book on Amazon.

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60 percent of Americans use social media

Hallman's Skull Sessions

By hhallman on |

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Some important statistics that support marketing through social media.

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What Goes Around, Comes Around

Hallman's Skull Sessions

By hhallman on |

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There is a fundamental change in advertising and marketing.

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Remember MySpace?

Bits of a Marketer's mind

By Brandon on |

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With all the hype around Facebook, it’s easy to forget that MySpace is still a major player in social networking. I’ve written on this topic before, but I thought it might be good to have a quick refresher on the subject.

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Talking is not enough...

Bits of a Marketer's mind

By Brandon on |

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Neither is listening for that matter. Marketers love to talk and Researchers love to listen. We find all kinds of ways to say things in oh-so-perfect fashion and a zillion ways to quantify and qualify consumer behavior. But guess what? It’s not enough anymore.

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Book Suggestions for Social Network Marketing

Hallman's Skull Sessions

By hhallman on |

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Two books that are a must read for those interested in social network marketing.

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The Positive Side of a Recession

Hallman's Skull Sessions

By hhallman on |

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Can social network marketing help you make a silk purse from a sow’s ear?

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Facebook Pages Are Not Magazine Ads

Hallman's Skull Sessions

By hhallman on |

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Given the fact that Facebook now has over 100 Million members this is a windfall for companies who are looking to move into the social networking arena and reduce their advertising expenditures while increasing effectiveness.

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