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The Mobile Internet and How it Affects Your Marketing Stategy
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The consumer’s desire for a mobile Internet is also revealed in the increasing popularity of Netbooks and Wi-Fi connections. There is a lot of marketing implications of this shift in consumer behavior.
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Free Wi-Fi: a new marketing opporunity for retail consumer and service companies
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Small companies can help level the playing field with smart marketing and finding new ways to engage consumers.
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It was the best of times, it was the worst of times
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“It was the best of times, it was the worst of times” -Charles Dickens , A Tale of Two Cities Sound familiar? This could be a statement about our time, but I guess you can say that about every era. Therefore, it is important to focus on the best and that is why I want to share with you the work of four of my clients. These companies have kept up their marketing efforts even in the face of recession and they are reaping the benefits.
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Twitter Mania
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If you haven’t heard about Twitter you are probably living on the moon.
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Thank you MC-2
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MC-2, a high profile event and tradeshow production frim, included an Octane white paper in their newsletter.
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I have a book suggestion for you
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If you are looking for some insight into what makes people take actions, and what marketer isn't, this book is for you.
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Mobile and Social Media - New Communication Methods for Event and Trade Show Marketing
Hallman's Skull Sessions By hhallman on | 
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The survey turned up a wealth of interesting information, but one response caught my attention more than any other. The question was “Is your company always looking for new ways to deliver your messages and products at trade shows?” Seventy-five percent of the responders said yes.
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Marketing 101 “go where your customer goes.”
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According to CTIA –The Wireless Association- as of June 2008 there were 262 million wireless subscribers in the U.S. That is 84% of the total U.S. population.
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Five Ways B-2-B Salespersons Increase Sales
Hallman's Skull Sessions By hhallman on | 
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Five Ways B-2-B Salespersons Can Increase Sales through Social Networking Actions and Seven Ways B-2-B Marketers Can Help Them through Social Media Marketing Actions
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The Truth is in the Social Media Numbers- New Whitepaper
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My newest white paper discusses statistics for social media.
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