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Hallman's Skull Sessions
Author: hhallman
Business is changing at a pace never before experienced. My goal is to provide you with information about advertising, marketing and communications that helps you meet the challenges of this rapid change.

Apple iPad- WOW!!
By hhallman on | 
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So just about everything you can do on a Laptop, a Netbook or an iPhone you will be able to do with an iPad. Since the iPad is so easy to use and carry ( 9.56 X 7.47 X .5 inches and 1.5 pounds) this will add immensely to the mobile electronically connected consumer.
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What’s better than Banner Ads, Facebook Ads and Google Ads?
By hhallman on | 
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According to the most recent research, as reported by Marketing Sherpa, the average click through rate for banner ads on web sites is about .21% or 2.1 clicks per 1000. Not a very stellar performance, but still marketers spend about $5 billion a year on banner ads.
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Report: US Interactive Marketing Forecast, 2009-2014 from Foresster
By hhallman on | 
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You might want to download this report from researcher Forrester
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Here is an interesting tool! WordLe.net
By hhallman on | 
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I just ran across an online tool that produces an excellent visual depiction of written copy. The tool, wordLe.net , analyzes your written words and creates a picture of these words, with the most used words being larger. The site says it is a word toy, but I believe it is much more.
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A Case for Using Twitter
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The future trend in search will be real-time results.
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Is Social Network Marketing Just Branding?
By hhallman on | 
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The other day I engaged in a discussion on Linkedin with an e-marketer who claims that social media is nothing but a brand awareness tool. I guess if you are one of those people who like to put everything in its supposed proper box, this might make some sense. I am not one of those people.
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The Mobile Internet and How it Affects Your Marketing Stategy
By hhallman on | 
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The consumer’s desire for a mobile Internet is also revealed in the increasing popularity of Netbooks and Wi-Fi connections. There is a lot of marketing implications of this shift in consumer behavior.
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Free Wi-Fi: a new marketing opporunity for retail consumer and service companies
By hhallman on | 
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Small companies can help level the playing field with smart marketing and finding new ways to engage consumers.
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It was the best of times, it was the worst of times
By hhallman on | 
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“It was the best of times, it was the worst of times” -Charles Dickens , A Tale of Two Cities Sound familiar? This could be a statement about our time, but I guess you can say that about every era. Therefore, it is important to focus on the best and that is why I want to share with you the work of four of my clients. These companies have kept up their marketing efforts even in the face of recession and they are reaping the benefits.
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Twitter Mania
By hhallman on | 
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If you haven’t heard about Twitter you are probably living on the moon.
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