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| Bits of a Marketer's mind
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Brandon |
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I process a lot of information in my daily life, but sometimes I run across things that jump out at me. I'll be discussing articles, books, and random thoughts that get my mind 'in the zone' as I go through my day. I hope you get something out of it. |
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Create your own community! |
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By Brandon on |
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I have read article after article on niche social networks and the fact that they are the future on the web, etc. The mega-networks like MySpace and Facebook are so entrenched with consumers that I don’t see anyone coming along and replacing them anytime soon. That’s not to say it’s impossible, but I find it highly unlikely. On the other hand, the real opportunity for growth is in smaller, targeted (and even sponsored) communities based on shared interests.
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Target? Are you sure? |
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By Brandon on |
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How many Marketers out there do you think really understand the power of truly targeted messaging in their Marketing Communications? We’ve heard it all before – ‘I understand my target – Gen X (or whatever broad segment it might be). I’m running ads on _______ (you fill in the blank).’ Yeah, they really have it down – just spend, spend, spend – spend on ads on all the popular TV shows or websites. But running 'targeted' ads on the latest TV show, magazine, web portal, etc. is only the beginning. How many Marketers have an active dialogue with their customers and actually know what they are passionate about and furthermore communicate that understanding in their messaging?
I think there is a more effective way of targeting that gets more results in the long run. Consider this idea – once you understand the segment that you are wanting to speak to, find ways to align your brand naturally into the lifestyle of that segment. ...
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Missing the MySpace boat? |
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By Brandon on |
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If MySpace was a boat, it would probably be one of the Carnival cruise ships, or maybe even a Disney cruise ship. Let's face it, everyone is having the time of their lives on the ship, but some people never treat themselves to the experience. For a moment, let's ask how many brands, organizations, etc. are missing the boat on MySpace.
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