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| Bits of a Marketer's mind
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Author: |
Brandon |
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I process a lot of information in my daily life, but sometimes I run across things that jump out at me. I'll be discussing articles, books, and random thoughts that get my mind 'in the zone' as I go through my day. I hope you get something out of it. |
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26% of Marketers Care About Understanding Consumers |
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By Brandon on |
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Get ready – this is going to blow your mind. I ran across a blog entry by Ted Mininni on MarketingProfs this morning that references a recent survey of senior Marketing execs and it had some stunning findings. Seriously, I can’t believe what I read.
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ROI on Social Media |
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By Brandon on |
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We get asked a lot what the ROI is on Social Media initiatives, especially with online social networks. The answer is usually always the same - if there is an event, special offer, or other trackable carrot, then the ability to measure direct ROI is far above and beyond traditional advertising. However, there are many other benefits to a comprehensive Social Media program, not the least of which is ongoing branding in this critical space.
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Great article on social media and politics: |
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By Brandon on |
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I ran across this article yesterday on MarketingProfs and thought it was worth sharing. I have definitely noticed the emphasis the Presidential candidates have put on the large social networks, and I believe it's going to have a huge impact on the November election.
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Controlling your message? |
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By Brandon on |
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I was reading an article on CNN today about political candidates losing control of their campaigns to YouTube. It must really burn for old school politicians who are used to talking openly when the cameras weren’t rolling. I can hear the voices in their heads now – ‘You mean I have to actually mean what I say all the time, and not just during an interview?’ Yep – that’s what it means. It’s 2007, and the cameras are ALWAYS rolling! There’s always someone with a camera phone or digital video camera just waiting to catch the right moment on video or in a photo.
So it is with brands also. Many marketers think that they can ‘control the message’ by doing their own ‘viral campaigns’ on YouTube.
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Create your own community! |
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By Brandon on |
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I have read article after article on niche social networks and the fact that they are the future on the web, etc. The mega-networks like MySpace and Facebook are so entrenched with consumers that I don’t see anyone coming along and replacing them anytime soon. That’s not to say it’s impossible, but I find it highly unlikely. On the other hand, the real opportunity for growth is in smaller, targeted (and even sponsored) communities based on shared interests.
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Target? Are you sure? |
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By Brandon on |
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How many Marketers out there do you think really understand the power of truly targeted messaging in their Marketing Communications? We’ve heard it all before – ‘I understand my target – Gen X (or whatever broad segment it might be). I’m running ads on _______ (you fill in the blank).’ Yeah, they really have it down – just spend, spend, spend – spend on ads on all the popular TV shows or websites. But running 'targeted' ads on the latest TV show, magazine, web portal, etc. is only the beginning. How many Marketers have an active dialogue with their customers and actually know what they are passionate about and furthermore communicate that understanding in their messaging?
I think there is a more effective way of targeting that gets more results in the long run. Consider this idea – once you understand the segment that you are wanting to speak to, find ways to align your brand naturally into the lifestyle of that segment. ...
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Missing the MySpace boat? |
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By Brandon on |
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If MySpace was a boat, it would probably be one of the Carnival cruise ships, or maybe even a Disney cruise ship. Let's face it, everyone is having the time of their lives on the ship, but some people never treat themselves to the experience. For a moment, let's ask how many brands, organizations, etc. are missing the boat on MySpace.
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