|
MySpace Launches Self-Serve Advertising |
|
|
By Brandon on |
|
|
|
|
After years of neglecting a huge opportunity to monetize the small business segment on MySpace, it appears that they have finally figured it out. MySpace launched a new Self-Serve Advertising program that’s currently in beta. The service allows businesses and musicians to develop their own ads and target specific groups on the site.
|
 |
|
More...
|
|
|
iPhone, Android, Google, oh my... |
|
|
By Brandon on |
|
|
|
|
So, here we are on the eve of the launch of the new Dream Smartphone from HTC/T-Mobile. It will be interesting to see how this expands opportunities in Social Media in the mobile sphere. Certainly there will be many more custom applications being developed for the new Android platform, so you’ve got to wonder if this is the next ‘thing’ or just another ‘me too’ (remember the Zune, anyone?).
|
|
|
|
More...
|
|
|
We are ALL Media Channels! |
|
|
By Brandon on |
|
|
|
|
You know, the frequency of social messaging is reaching a fever pitch these days, and it underscores the fact that any brand that is going to flourish has to get in the mix somehow. Not a day goes by that I don’t get a stream of updates from my friends and business associates on what’s going on in their worlds. Funny enough, I actually pay a lot of attention to these, as they provide a unique opportunity to keep up with people that I might otherwise lose touch with. I’m one of millions of people that have embraced this aspect of social media and I see myself paying more and more attention to it with each passing day.
|
|
|
|
More...
|
|
|
Strategic Deployment of Social Media Tools |
|
|
By Brandon on |
|
|
|
|
There are seemingly endless opportunities to connect with consumers online – but how do you pick where to put your resources? It’s easy to get caught up in the hype of the cool thing of the moment and bet the farm on it. However, with the landscape changing so rapidly, that course of action can be perilous for brands.
|
|
|
|
More...
|
|
|
iPhone Changes the Game (again) |
|
|
By Brandon on |
|
|
|
|
Wow – what a day for technology and marketers too! Release glitches notwithstanding, the release of the new iPhone 3G is going to usher in a new era of mobile media consumption and the proliferation of consumers who have even greater access to information and the ability to stay connected with their friends.
|
|
|
|
More...
|
|
|
26% of Marketers Care About Understanding Consumers |
|
|
By Brandon on |
|
|
|
|
Get ready – this is going to blow your mind. I ran across a blog entry by Ted Mininni on MarketingProfs this morning that references a recent survey of senior Marketing execs and it had some stunning findings. Seriously, I can’t believe what I read.
|
|
|
|
More...
|
|
|
ROI on Social Media |
|
|
By Brandon on |
|
|
|
|
We get asked a lot what the ROI is on Social Media initiatives, especially with online social networks. The answer is usually always the same - if there is an event, special offer, or other trackable carrot, then the ability to measure direct ROI is far above and beyond traditional advertising. However, there are many other benefits to a comprehensive Social Media program, not the least of which is ongoing branding in this critical space.
|
|
|
|
More...
|
|
|
Great article on social media and politics: |
|
|
By Brandon on |
|
|
|
|
I ran across this article yesterday on MarketingProfs and thought it was worth sharing. I have definitely noticed the emphasis the Presidential candidates have put on the large social networks, and I believe it's going to have a huge impact on the November election.
|
|
|
|
More...
|
|
|
Controlling your message? |
|
|
By Brandon on |
|
|
|
|
I was reading an article on CNN today about political candidates losing control of their campaigns to YouTube. It must really burn for old school politicians who are used to talking openly when the cameras weren’t rolling. I can hear the voices in their heads now – ‘You mean I have to actually mean what I say all the time, and not just during an interview?’ Yep – that’s what it means. It’s 2007, and the cameras are ALWAYS rolling! There’s always someone with a camera phone or digital video camera just waiting to catch the right moment on video or in a photo.
So it is with brands also. Many marketers think that they can ‘control the message’ by doing their own ‘viral campaigns’ on YouTube.
|
|
|
|
More...
|
|
|
Create your own community! |
|
|
By Brandon on |
|
|
|
|
I have read article after article on niche social networks and the fact that they are the future on the web, etc. The mega-networks like MySpace and Facebook are so entrenched with consumers that I don’t see anyone coming along and replacing them anytime soon. That’s not to say it’s impossible, but I find it highly unlikely. On the other hand, the real opportunity for growth is in smaller, targeted (and even sponsored) communities based on shared interests.
|
|
|
|
More...
|
|