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Hallman's Skull Sessions
Author:
hhallman
Business is changing at a pace never before experienced. My goal is to provide you with information about advertising, marketing and communications that helps you meet the challenges of this rapid change.
SO WHAT?
By hhallman on
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There was a great question on Marketingprofs.com today. A marketer was stuck trying to build a positioning statement. She wanted some help in getting her brain moving and did not want the typical statement saying they were the biggest, the best, the most experienced. I agreed and here is my answer to her:
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Create a Sticky Website with Customer Education
By hhallman on
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Bounce rate is the number of people that come to your website and go no further than the front page. You can change your bounce rate by offering customer education.
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