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Is Your Best Salesperson the Janitor? |
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By hhallman on |
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Here’s an outrageous idea: Promote your janitor to sales executive. While you’re at it, get your cooks, kitchen staff, clerks, stock people, busboys and administrative people to start making cold sales calls. Hell, make everyone a salesperson, even the marketing staff.
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Is Anybody Out There Listening? |
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By hhallman on |
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The Internet is akin to the universe. We know that it is big, but we can not really fathom how big. For the most part, except for our own little sphere of influence, the universe is a mysterious place. So it is with the Internet. As with the universe, we have figured out how it was created, but we really don’t know how it all works.
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SO WHAT? |
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By hhallman on |
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There was a great question on Marketingprofs.com today. A marketer was stuck trying to build a positioning statement. She wanted some help in getting her brain moving and did not want the typical statement saying they were the biggest, the best, the most experienced. I agreed and here is my answer to her:
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