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Updated Marccomgeek.com |
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By hhallman on |
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There are plenty of other tools, all of our white papers and also links to popular blogs and websites about marketing. If you haven't visited you should. www.marcomgeek.com .
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Corporate Standards Ugh! |
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By hhallman on |
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We shouldn’t just do things because we can, we should consider the target prospects and design to appeal to them.
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Solving the Wannamaker Problem |
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By hhallman on |
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"I know half the money I spend on advertising is wasted, but I can never find out which half."
- John Wanamaker*
It is no secret that marketers, being dissatisfied by traditional print and broadcast advertising results, are slowly shifting ad dollars to the Internet, email, and to mobile technologies. In fact, 2005 Internet ad revenues were $12.5 billion dollars, up 34% over 2004. $4.3 billion was spent for display ads, and another $5.1 billion for keyword search es. Interestingly, for the most part, neither of these advertising forms come s close to solving Wannamaker's problem.
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Building Commonality with Sponsored Social Networks |
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By hhallman on |
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Consumer product companies, retail establishments, and companies selling business products and services all face the same problem. It is becoming more and more difficult to get and keep the attention of the target audience. Consumers don’t respond to advertising as they once did, and unless your news is truly unique, it is lost in the deluge of information.
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Buzz Marketing- What goes around comes around |
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By hhallman on |
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Consider this!
In 1950 the top rated television show was the Texaco Star Theater with a share of 81. In 1977 Happy Days was the top rated show with a share of 47. In 2000 Survivor 2 was top rated with a share of 27.
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A Leap of Faith - Niche Social Networks |
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By hhallman on |
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The recent success of MySpace, Facebook, and Friendster has given rise to the heralding of social networks as the next great thing. The truth is that social networks have been used throughout human history, beginning with hunters banding together for survival.
As civilization flourished and physical “social networks” grew larger, more sophisticated communications were needed to maintain connectivity. More modern adaptations have included print books, magazines, radio, and television. Books went from mostly religious doctrine in the Middle Ages to a plethora of books on every conceivable subject today. Magazines went from a few general information publications in the early 20th century to thousands of different types of publications today. TV went from three networks in the mid-20th century to hundreds of channels today, catering to a large variety of desires from children’s programming to adult themes and everything in between.
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How New is Social Media? - Really |
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By hhallman on |
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I was reviewing blogs on Marketingprofs.com yesterday and ran across a great blog entry by Toby Bloomberg. She recalled a recent AIMA meeting where Mike Murphy, Chief Revenue Office at Facebook spoke about social media. Of course, the punch line was that we all should get on the band wagon with this “new” approach. I agree we should embrace this technique but I am not sure that it is new.
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