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Do You Know Where Your Digital Footprints Are? |
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By hhallman on |
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It just amazes me that so few business-to-business companies are not paying attention to the social network phenomena and creating more digital footprints on the web. As general advertising effectiveness decreases, the importance of creating a powerful web presence is escalating.
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MySpace Marketing – A No Brainer |
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By hhallman on |
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Consider this: MySpace has 180 Million members and during a typical one month period there will be 40 Billion page views. Yes, I said BILLION. What an incredible resource!
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Another 2008 List. Oh My! |
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By hhallman on |
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There are so many lists for 2008 I hesitated to create one, but list are a good way to present a lot of information in simplistic manner, so I decided to make two lists. The first are my top 5 factors That effected internet marketing in 2007 and the second are my top 5 factors to consider for in 2008.
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Updated Marccomgeek.com |
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By hhallman on |
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There are plenty of other tools, all of our white papers and also links to popular blogs and websites about marketing. If you haven't visited you should. www.marcomgeek.com .
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Corporate Standards Ugh! |
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By hhallman on |
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We shouldn’t just do things because we can, we should consider the target prospects and design to appeal to them.
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Solving the Wannamaker Problem |
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By hhallman on |
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"I know half the money I spend on advertising is wasted, but I can never find out which half."
- John Wanamaker*
It is no secret that marketers, being dissatisfied by traditional print and broadcast advertising results, are slowly shifting ad dollars to the Internet, email, and to mobile technologies. In fact, 2005 Internet ad revenues were $12.5 billion dollars, up 34% over 2004. $4.3 billion was spent for display ads, and another $5.1 billion for keyword search es. Interestingly, for the most part, neither of these advertising forms come s close to solving Wannamaker's problem.
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