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| iPhone Changes the Game (again)
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Location: Blogs Bits of a Marketer's mind |
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Posted by: Brandon |
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iPhone Changes the Game (again) |
Wow – what a day for technology and marketers too! Release glitches notwithstanding, the release of the new iPhone 3G is going to usher in a new era of mobile media consumption and the proliferation of consumers who have even greater access to information and the ability to stay connected with their friends. Of course, the usual suspects like MySpace and Facebook already have applications for the iPhone that will no doubt reinforce their place as a mainstay of the daily life of millions of people worldwide. But iPhone is making waves with other, more traditional media outlets also – The New York Times and AOL among them. And then there is my favorite of all – Pandora. I’ve written about Pandora before, but it’s perhaps the coolest website for discovering and sharing music ever created, and it’s totally FREE! Now Pandora is making the leap to the iPhone, which is going to change the game of how people discover and listen to their favorite music, once again.
With a price point of just $199 and the addition of enterprise functions such as integration with MS Exchange, the iPhone is going to explode into a totally different dimension. The big guns obviously see it, but it’s going to be interesting to see how other marketers react and embrace (or not embrace) this incredible emerging medium. I think it would be wise for marketers to take note of this phenomenon and figure out how to carve out a niche that helps customers stay more connected with their brand. The time is now! Like the old adage goes: Lead, follow, or get out of the way!
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1 Comments | Add Comment |
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Update - I got my iPhone last Wednesday and after I finally got my email set up (due to issues totally unrelated to the iPhone), I'm up and running and totally loving the phone! I have installed the MySpace, Facebook, and Pandora applications so far. I think MySpace has this one in the bag - the iPhone app has an excellent interface and works much better with way more functionality than the Facebook app. I have to admit that makes me smile just a little bit. I think back on all the nay-sayers that I've run into over the past couple of years who claim 'MySpace is dead - Facebook is taking over.' Yeah, anyway...
The Pandora app is great also! I can take my personal stations with me on the go, which is a huge bonus for me. I'm not sure how it's going to work traveling with spotty network coverage, but I'll certainly report back as I use it more. My hat goes off to Tim and the Pandora team once again for a brilliant concept that is executed incredibly well!
Bottom line - the iPhone is incredible and opens up new opportunities for forward-thinking companies to stay engaged! Anyone who is interested in exploring ideas for this can hit me up anytime.
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