While statistics can differ and be misinterpreted, they do provide a basis for measuring the adoption of new media and their use. In this white paper, I wanted to provide you with some statistics from different sources that will help you assess the current state of social media in the U.S. Hopefully this information will be a basis for you to decide to start marketing in social media or enhance what you are already doing. My newest white paper discusses statistics for social media. You can get a copy at http://www.octanecorp.com/whitepapers