I recently had an opportunity to review the results of an interesting survey of corporate trade show and meeting managers created and implemented by MC2. MC2 designs, constructs, installs and stores exhibits from small strategic exhibits to comprehensive trade show experiences. The company also produces corporate events and meetings including general sessions, special events, entertainment booking, production, meeting logistics, and deployment. This is an ongoing survey, and MC2 shares the results with anyone who participates.
Click here to take the survey >>. (http://survey.constantcontact.com/survey/a07e2i3kbp1ftbn57hg/a017nftbukizo/questions)

The survey turned up a wealth of interesting information, but one response caught my attention more than any other. The question was “Is your company always looking for new ways to deliver your messages and products at trade shows?” Seventy-five percent of the responders said yes.

Of course, this interested me because for three years I have been writing about new ways to deliver marketing messages, mainly through social and mobile media. Therefore, I am dedicating this white paper to those people who are looking for new ways to communicate at trade shows and events and to MC2 for conducting the survey.

Read my new white apper at  http://www.octanecorp.com/portals/5/whitepaper/socialmobileevents.pdf