Brandon Sutton and Harry Hallman blog on topics of interest to Brand Marketers & B2B Salespeople, including Social Media Strategy, Social Networks, and Online Marketing. http://www.octanecorp.com/blog/tabid/249/Default.aspx en-US bsutton@octanecorp.com bsutton@octanecorp.com Thu, 20 Nov 2008 17:17:19 GMT Thu, 20 Nov 2008 17:17:19 GMT http://backend.userland.com/rss Blog RSS Generator Version 4.5.3.25095 With all the hype around Facebook, it’s easy to forget that MySpace is still a major player in social networking. I’ve written on this topic before, but I thought it might be good to have a quick refresher on the subject. http://www.octanecorp.com/blog/tabid/249/EntryID/387/Default.aspx http://www.octanecorp.com/blog/tabid/249/EntryID/387/Default.aspx#Comments http://www.octanecorp.com/Default.aspx?tabid=249&EntryID=387 Wed, 12 Nov 2008 15:42:00 GMT 0 http://www.octanecorp.com/DesktopModules/AT/AT.Blog/Trackback.aspx?id=387 Neither is listening for that matter. Marketers love to talk and Researchers love to listen. We find all kinds of ways to say things in oh-so-perfect fashion and a zillion ways to quantify and qualify consumer behavior. But guess what? It’s not enough anymore. http://www.octanecorp.com/blog/tabid/249/EntryID/384/Default.aspx http://www.octanecorp.com/blog/tabid/249/EntryID/384/Default.aspx#Comments http://www.octanecorp.com/Default.aspx?tabid=249&EntryID=384 Mon, 03 Nov 2008 18:33:00 GMT 0 http://www.octanecorp.com/DesktopModules/AT/AT.Blog/Trackback.aspx?id=384 Two books that are a must read for those interested in social network marketing. http://www.octanecorp.com/blog/tabid/249/EntryID/381/Default.aspx hhallman@octanecorp.com http://www.octanecorp.com/blog/tabid/249/EntryID/381/Default.aspx#Comments http://www.octanecorp.com/Default.aspx?tabid=249&EntryID=381 Fri, 31 Oct 2008 14:10:00 GMT 0 http://www.octanecorp.com/DesktopModules/AT/AT.Blog/Trackback.aspx?id=381 Can social network marketing help you make a silk purse from a sow’s ear? http://www.octanecorp.com/blog/tabid/249/EntryID/380/Default.aspx hhallman@octanecorp.com http://www.octanecorp.com/blog/tabid/249/EntryID/380/Default.aspx#Comments http://www.octanecorp.com/Default.aspx?tabid=249&EntryID=380 Fri, 31 Oct 2008 14:05:00 GMT 0 http://www.octanecorp.com/DesktopModules/AT/AT.Blog/Trackback.aspx?id=380 Given the fact that Facebook now has over 100 Million members this is a windfall for companies who are looking to move into the social networking arena and reduce their advertising expenditures while increasing effectiveness. http://www.octanecorp.com/blog/tabid/249/EntryID/378/Default.aspx hhallman@octanecorp.com http://www.octanecorp.com/blog/tabid/249/EntryID/378/Default.aspx#Comments http://www.octanecorp.com/Default.aspx?tabid=249&EntryID=378 Thu, 09 Oct 2008 14:14:00 GMT 0 http://www.octanecorp.com/DesktopModules/AT/AT.Blog/Trackback.aspx?id=378 It’s hard to turn on a computer, much less a television, without being inundated with messages about the gloom and doom of our current economic nightmare. But what does that mean for the Marketing world? One thing seems clear to me – now is NOT the time to crawl in a hole and scale back on Marketing. http://www.octanecorp.com/blog/tabid/249/EntryID/377/Default.aspx http://www.octanecorp.com/blog/tabid/249/EntryID/377/Default.aspx#Comments http://www.octanecorp.com/Default.aspx?tabid=249&EntryID=377 Tue, 07 Oct 2008 20:45:00 GMT 3 http://www.octanecorp.com/DesktopModules/AT/AT.Blog/Trackback.aspx?id=377 We are at an interesting junction in history right now, and it is fascinating to see how social media is shaping the political landscape in this election cycle. Remember, in 2004 Facebook had just launched and was open to college students only, and YouTube didn’t even exist! These two sites alone have totally changed the game and we are now in a new era of information sharing. http://www.octanecorp.com/blog/tabid/249/EntryID/370/Default.aspx http://www.octanecorp.com/blog/tabid/249/EntryID/370/Default.aspx#Comments http://www.octanecorp.com/Default.aspx?tabid=249&EntryID=370 Thu, 02 Oct 2008 15:34:00 GMT 1 http://www.octanecorp.com/DesktopModules/AT/AT.Blog/Trackback.aspx?id=370 Could this be true a year from now? After all, in 2006 there were plenty of ‘experts’ sounding the funeral bells of MySpace, but they seem to be getting by rather well. http://www.octanecorp.com/blog/tabid/249/EntryID/369/Default.aspx http://www.octanecorp.com/blog/tabid/249/EntryID/369/Default.aspx#Comments http://www.octanecorp.com/Default.aspx?tabid=249&EntryID=369 Wed, 01 Oct 2008 16:37:00 GMT 9 http://www.octanecorp.com/DesktopModules/AT/AT.Blog/Trackback.aspx?id=369 After years of neglecting a huge opportunity to monetize the small business segment on MySpace, it appears that they have finally figured it out. MySpace launched a new Self-Serve Advertising program that’s currently in beta. The service allows businesses and musicians to develop their own ads and target specific groups on the site. http://www.octanecorp.com/blog/tabid/249/EntryID/368/Default.aspx http://www.octanecorp.com/blog/tabid/249/EntryID/368/Default.aspx#Comments http://www.octanecorp.com/Default.aspx?tabid=249&EntryID=368 Wed, 24 Sep 2008 20:48:00 GMT 0 http://www.octanecorp.com/DesktopModules/AT/AT.Blog/Trackback.aspx?id=368 So, here we are on the eve of the launch of the new Dream Smartphone from HTC/T-Mobile. It will be interesting to see how this expands opportunities in Social Media in the mobile sphere. Certainly there will be many more custom applications being developed for the new Android platform, so you’ve got to wonder if this is the next ‘thing’ or just another ‘me too’ (remember the Zune, anyone?). http://www.octanecorp.com/blog/tabid/249/EntryID/367/Default.aspx http://www.octanecorp.com/blog/tabid/249/EntryID/367/Default.aspx#Comments http://www.octanecorp.com/Default.aspx?tabid=249&EntryID=367 Mon, 22 Sep 2008 23:03:00 GMT 0 http://www.octanecorp.com/DesktopModules/AT/AT.Blog/Trackback.aspx?id=367