Business is changing at a pace never before experienced. My goal is to provide you with information about advertising, marketing and communications that helps you meet the challenges of this rapid change. http://www.octanecorp.com/blog/tabid/249/BlogId/48/Default.aspx en-US hhallman@octanecorp.com bsutton@octanecorp.com Thu, 20 Nov 2008 16:07:08 GMT Thu, 20 Nov 2008 16:07:08 GMT http://backend.userland.com/rss Blog RSS Generator Version 4.5.3.25095 Two books that are a must read for those interested in social network marketing. http://www.octanecorp.com/blog/tabid/249/EntryID/381/Default.aspx hhallman@octanecorp.com http://www.octanecorp.com/blog/tabid/249/EntryID/381/Default.aspx#Comments http://www.octanecorp.com/Default.aspx?tabid=249&EntryID=381 Fri, 31 Oct 2008 14:10:00 GMT 0 http://www.octanecorp.com/DesktopModules/AT/AT.Blog/Trackback.aspx?id=381 Can social network marketing help you make a silk purse from a sow’s ear? http://www.octanecorp.com/blog/tabid/249/EntryID/380/Default.aspx hhallman@octanecorp.com http://www.octanecorp.com/blog/tabid/249/EntryID/380/Default.aspx#Comments http://www.octanecorp.com/Default.aspx?tabid=249&EntryID=380 Fri, 31 Oct 2008 14:05:00 GMT 0 http://www.octanecorp.com/DesktopModules/AT/AT.Blog/Trackback.aspx?id=380 Given the fact that Facebook now has over 100 Million members this is a windfall for companies who are looking to move into the social networking arena and reduce their advertising expenditures while increasing effectiveness. http://www.octanecorp.com/blog/tabid/249/EntryID/378/Default.aspx hhallman@octanecorp.com http://www.octanecorp.com/blog/tabid/249/EntryID/378/Default.aspx#Comments http://www.octanecorp.com/Default.aspx?tabid=249&EntryID=378 Thu, 09 Oct 2008 14:14:00 GMT 0 http://www.octanecorp.com/DesktopModules/AT/AT.Blog/Trackback.aspx?id=378 Every four years the country goes through a frantic period where candidates vie for the presidency. The political marketing and spin machines go into high speed. Previously little known brands (candidates) are thrust to the forefront, but only one will get the prize. We hope the best is elected, but we know a lot has to do with the marketing of the candidate. http://www.octanecorp.com/blog/tabid/249/EntryID/364/Default.aspx hhallman@octanecorp.com http://www.octanecorp.com/blog/tabid/249/EntryID/364/Default.aspx#Comments http://www.octanecorp.com/Default.aspx?tabid=249&EntryID=364 Fri, 12 Sep 2008 14:38:00 GMT 0 http://www.octanecorp.com/DesktopModules/AT/AT.Blog/Trackback.aspx?id=364 The new iPhone is a great product and I have waited until now to buy an iPhone with some features I wanted. Thankfully, I am not the type to stand in line for 5 hours to buy anything, so I didn’t. I did however try to order a phone (to be delivered whenever) but was told that my contract was not up until August 21st so if I wanted one I had to pay $399.00. That is $399 for a $199 phone! http://www.octanecorp.com/blog/tabid/249/EntryID/352/Default.aspx hhallman@octanecorp.com http://www.octanecorp.com/blog/tabid/249/EntryID/352/Default.aspx#Comments http://www.octanecorp.com/Default.aspx?tabid=249&EntryID=352 Mon, 21 Jul 2008 11:34:00 GMT 1 http://www.octanecorp.com/DesktopModules/AT/AT.Blog/Trackback.aspx?id=352 “I don't have time to spend on social networks - I have too much to do as it is.” http://www.octanecorp.com/blog/tabid/249/EntryID/336/Default.aspx hhallman@octanecorp.com http://www.octanecorp.com/blog/tabid/249/EntryID/336/Default.aspx#Comments http://www.octanecorp.com/Default.aspx?tabid=249&EntryID=336 Wed, 28 May 2008 11:52:00 GMT 2 http://www.octanecorp.com/DesktopModules/AT/AT.Blog/Trackback.aspx?id=336 The other day I was thinking about how many companies are not yet engaged in social network marketing. http://www.octanecorp.com/blog/tabid/249/EntryID/328/Default.aspx hhallman@octanecorp.com http://www.octanecorp.com/blog/tabid/249/EntryID/328/Default.aspx#Comments http://www.octanecorp.com/Default.aspx?tabid=249&EntryID=328 Tue, 13 May 2008 14:46:00 GMT 0 http://www.octanecorp.com/DesktopModules/AT/AT.Blog/Trackback.aspx?id=328 It got me thinking that it is funny people are talking about the next generation of social networks when we haven’t perfected the current generation. http://www.octanecorp.com/blog/tabid/249/EntryID/322/Default.aspx hhallman@octanecorp.com http://www.octanecorp.com/blog/tabid/249/EntryID/322/Default.aspx#Comments http://www.octanecorp.com/Default.aspx?tabid=249&EntryID=322 Tue, 06 May 2008 21:40:00 GMT 0 http://www.octanecorp.com/DesktopModules/AT/AT.Blog/Trackback.aspx?id=322 " You know Robin's never gonna get his own show. The spotlight is not for everybody; but if you're willing to go for it, the rewards of stardom are great. I'm talking "M&Ms-in-the-green-room" great. Why settle for playing a bit part?” http://www.octanecorp.com/blog/tabid/249/EntryID/308/Default.aspx hhallman@octanecorp.com http://www.octanecorp.com/blog/tabid/249/EntryID/308/Default.aspx#Comments http://www.octanecorp.com/Default.aspx?tabid=249&EntryID=308 Mon, 21 Apr 2008 19:04:00 GMT 0 http://www.octanecorp.com/DesktopModules/AT/AT.Blog/Trackback.aspx?id=308 Fifty-eight percent of people looking for a solution researched it on the web before seeking information by other means. Forty-five percent turned to friends and family. -PEW Internet and American Life Report http://www.octanecorp.com/blog/tabid/249/EntryID/299/Default.aspx hhallman@octanecorp.com http://www.octanecorp.com/blog/tabid/249/EntryID/299/Default.aspx#Comments http://www.octanecorp.com/Default.aspx?tabid=249&EntryID=299 Wed, 26 Mar 2008 12:20:00 GMT 0 http://www.octanecorp.com/DesktopModules/AT/AT.Blog/Trackback.aspx?id=299