Business is changing at a pace never before experienced. My goal is to provide you with information about advertising, marketing and communications that helps you meet the challenges of this rapid change. http://www.octanecorp.com/blog/tabid/249/BlogId/48/Default.aspx en-US hhallman@octanecorp.com bsutton@octanecorp.com Mon, 08 Feb 2010 21:20:39 GMT Mon, 08 Feb 2010 21:20:39 GMT http://backend.userland.com/rss Blog RSS Generator Version 4.5.3.25095 So just about everything you can do on a Laptop, a Netbook or an iPhone you will be able to do with an iPad. Since the iPad is so easy to use and carry ( 9.56 X 7.47 X .5 inches and 1.5 pounds) this will add immensely to the mobile electronically connected consumer. http://www.octanecorp.com/blog/tabid/249/EntryID/443/Default.aspx hhallman@octanecorp.com http://www.octanecorp.com/blog/tabid/249/EntryID/443/Default.aspx#Comments http://www.octanecorp.com/Default.aspx?tabid=249&EntryID=443 Thu, 28 Jan 2010 15:28:00 GMT 0 http://www.octanecorp.com/DesktopModules/AT/AT.Blog/Trackback.aspx?id=443 According to the most recent research, as reported by Marketing Sherpa, the average click through rate for banner ads on web sites is about .21% or 2.1 clicks per 1000. Not a very stellar performance, but still marketers spend about $5 billion a year on banner ads. http://www.octanecorp.com/blog/tabid/249/EntryID/441/Default.aspx hhallman@octanecorp.com http://www.octanecorp.com/blog/tabid/249/EntryID/441/Default.aspx#Comments http://www.octanecorp.com/Default.aspx?tabid=249&EntryID=441 Thu, 07 Jan 2010 15:41:00 GMT 0 http://www.octanecorp.com/DesktopModules/AT/AT.Blog/Trackback.aspx?id=441 You might want to download this report from researcher Forrester http://www.octanecorp.com/blog/tabid/249/EntryID/440/Default.aspx hhallman@octanecorp.com http://www.octanecorp.com/blog/tabid/249/EntryID/440/Default.aspx#Comments http://www.octanecorp.com/Default.aspx?tabid=249&EntryID=440 Fri, 11 Dec 2009 15:37:00 GMT 0 http://www.octanecorp.com/DesktopModules/AT/AT.Blog/Trackback.aspx?id=440 I just ran across an online tool that produces an excellent visual depiction of written copy. The tool, wordLe.net , analyzes your written words and creates a picture of these words, with the most used words being larger. The site says it is a word toy, but I believe it is much more. http://www.octanecorp.com/blog/tabid/249/EntryID/439/Default.aspx hhallman@octanecorp.com http://www.octanecorp.com/blog/tabid/249/EntryID/439/Default.aspx#Comments http://www.octanecorp.com/Default.aspx?tabid=249&EntryID=439 Tue, 24 Nov 2009 14:16:00 GMT 0 http://www.octanecorp.com/DesktopModules/AT/AT.Blog/Trackback.aspx?id=439 The future trend in search will be real-time results. http://www.octanecorp.com/blog/tabid/249/EntryID/435/Default.aspx hhallman@octanecorp.com http://www.octanecorp.com/blog/tabid/249/EntryID/435/Default.aspx#Comments http://www.octanecorp.com/Default.aspx?tabid=249&EntryID=435 Fri, 20 Nov 2009 13:09:00 GMT 0 http://www.octanecorp.com/DesktopModules/AT/AT.Blog/Trackback.aspx?id=435 The other day I engaged in a discussion on Linkedin with an e-marketer who claims that social media is nothing but a brand awareness tool. I guess if you are one of those people who like to put everything in its supposed proper box, this might make some sense. I am not one of those people. http://www.octanecorp.com/blog/tabid/249/EntryID/433/Default.aspx hhallman@octanecorp.com http://www.octanecorp.com/blog/tabid/249/EntryID/433/Default.aspx#Comments http://www.octanecorp.com/Default.aspx?tabid=249&EntryID=433 Wed, 11 Nov 2009 15:39:00 GMT 2 http://www.octanecorp.com/DesktopModules/AT/AT.Blog/Trackback.aspx?id=433 The consumer’s desire for a mobile Internet is also revealed in the increasing popularity of Netbooks and Wi-Fi connections. There is a lot of marketing implications of this shift in consumer behavior. http://www.octanecorp.com/blog/tabid/249/EntryID/428/Default.aspx hhallman@octanecorp.com http://www.octanecorp.com/blog/tabid/249/EntryID/428/Default.aspx#Comments http://www.octanecorp.com/Default.aspx?tabid=249&EntryID=428 Tue, 27 Oct 2009 13:40:00 GMT 0 http://www.octanecorp.com/DesktopModules/AT/AT.Blog/Trackback.aspx?id=428 Small companies can help level the playing field with smart marketing and finding new ways to engage consumers. http://www.octanecorp.com/blog/tabid/249/EntryID/427/Default.aspx hhallman@octanecorp.com http://www.octanecorp.com/blog/tabid/249/EntryID/427/Default.aspx#Comments http://www.octanecorp.com/Default.aspx?tabid=249&EntryID=427 Mon, 19 Oct 2009 16:02:00 GMT 0 http://www.octanecorp.com/DesktopModules/AT/AT.Blog/Trackback.aspx?id=427 “It was the best of times, it was the worst of times” -Charles Dickens , A Tale of Two Cities Sound familiar? This could be a statement about our time, but I guess you can say that about every era. Therefore, it is important to focus on the best and that is why I want to share with you the work of four of my clients. These companies have kept up their marketing efforts even in the face of recession and they are reaping the benefits. http://www.octanecorp.com/blog/tabid/249/EntryID/421/Default.aspx hhallman@octanecorp.com http://www.octanecorp.com/blog/tabid/249/EntryID/421/Default.aspx#Comments http://www.octanecorp.com/Default.aspx?tabid=249&EntryID=421 Mon, 13 Jul 2009 14:03:00 GMT 0 http://www.octanecorp.com/DesktopModules/AT/AT.Blog/Trackback.aspx?id=421 If you haven’t heard about Twitter you are probably living on the moon. http://www.octanecorp.com/blog/tabid/249/EntryID/418/Default.aspx hhallman@octanecorp.com http://www.octanecorp.com/blog/tabid/249/EntryID/418/Default.aspx#Comments http://www.octanecorp.com/Default.aspx?tabid=249&EntryID=418 Mon, 15 Jun 2009 13:28:00 GMT 0 http://www.octanecorp.com/DesktopModules/AT/AT.Blog/Trackback.aspx?id=418