RegisterClient Login 
What We Do

We provide Social Media Consulting that helps brands engage their target consumers online and participate in the ongoing conversation in a relevant and meaningful way.  

Octane consultants monitor the ever-changing social media landscape and present timely recommendations for our clients’ involvement.  We focus on methods for adding value to the consumer while exposing the brand’s message naturally. 

Our approach:

•    Research and understand how target consumers interact online

•    Seek opportunities to establish 2-way dialog with consumers

•    Enable and encourage consumers to be brand evangelists

•    Enhance brand exposure on Facebook, MySpace & other social networks

•    Complement existing traditional campaigns with Social Media components

•    Remain open to new ideas and embrace Change as necessary to evolution


Ready to make serious inroads into Social Media?  Let's get started -  Contact us now.

Print    
Bits of a Marketer's mind
Author: Brandon
I process a lot of information in my daily life, but sometimes I run across things that jump out at me. I'll be discussing articles, books, and random thoughts that get my mind 'in the zone' as I go through my day. I hope you get something out of it.

Remember MySpace?
By Brandon on | 
 |  0 Comments
With all the hype around Facebook, it’s easy to forget that MySpace is still a major player in social networking. I’ve written on this topic before, but I thought it might be good to have a quick refresher on the subject.
More...

Talking is not enough...
By Brandon on | 
 |  0 Comments
Neither is listening for that matter. Marketers love to talk and Researchers love to listen. We find all kinds of ways to say things in oh-so-perfect fashion and a zillion ways to quantify and qualify consumer behavior. But guess what? It’s not enough anymore.
More...

Social Media’s role in the tanking Economy
By Brandon on | 
 |  3 Comments
It’s hard to turn on a computer, much less a television, without being inundated with messages about the gloom and doom of our current economic nightmare. But what does that mean for the Marketing world? One thing seems clear to me – now is NOT the time to crawl in a hole and scale back on Marketing.
More...

 

Articles of Interest

+ Forrester: Social Web Now Mainstream
from BrandWeek 10.24.08

+ Digital Hot List 2008
from MediaWeek 9.8.08

+ Direct-to-Consumer PR Reflects Power of DIY
from MarketingProfs 9.2.08

+ Fox News Joins a Social Network, but Not Its Parent’s Site
from The New York Times 8.17.08

+ The Real ROI of Blogging
from MarketingProfs Daily Fix 6.20.08

+ Marketers Salivate Over New iPhone's Potential
from iMedia Connection 6.16.08

Sell Without Selling
from MarketingProfs:DailyFix 1.16.08

Why MySpace Just Won't Cut It
Article 10.15.07

Building Commonality with Sponsored Social Networks
Whitepaper 9.15.07

+ Kids Say E-mail Is, Like, Soooo Dead
from CNET News.com 7.18.07

+ A Leap of Faith - Niche Social Networks
by Harry Hallman, CEO, Hallman Associates

+ Readers Are Key Ingredient as Virtual Kitchen Heats Up
from The New York Times 6.25.07

+ Social Networks Are the Future of Media
from MarketingProfs:DailyFix 5.07.07

+ MySpace 'Friending' Is the Next Advertising
from MarketingProfs:DailyFix 4.24.07

+ Marketing Wisdom for 2007
110 Marketers & Agencies Share Real-life Tips
by the readers of MarketingSherpa