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What We Do

We provide Social Media Consulting that helps brands engage their target consumers online and participate in the ongoing conversation in a relevant and meaningful way.  

Octane consultants monitor the ever-changing social media landscape and present timely recommendations for our clients’ involvement.  We focus on methods for adding value to the consumer while exposing the brand’s message naturally. 

Our approach:

•    Research and understand how target consumers interact online

•    Seek opportunities to establish 2-way dialog with consumers

•    Enable and encourage consumers to be brand evangelists

•    Enhance brand exposure on Facebook, MySpace & other social networks

•    Complement existing traditional campaigns with Social Media components

•    Remain open to new ideas and embrace Change as necessary to evolution


Ready to make serious inroads into Social Media?  Let's get started -  Contact us now.
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Most recent blog entries
Is this the Facebook and YouTube election?
Bits of a Marketer's mind By Brandon on | 
     
 |  1 Comments
We are at an interesting junction in history right now, and it is fascinating to see how social media is shaping the political landscape in this election cycle. Remember, in 2004 Facebook had just launched and was open to college students only, and YouTube didn’t even exist! These two sites alone have totally changed the game and we are now in a new era of information sharing.
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Facebook is Dead!
Bits of a Marketer's mind By Brandon on | 
     
 |  9 Comments
Could this be true a year from now? After all, in 2006 there were plenty of ‘experts’ sounding the funeral bells of MySpace, but they seem to be getting by rather well.
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MySpace Launches Self-Serve Advertising
Bits of a Marketer's mind By Brandon on | 
     
 |  0 Comments
After years of neglecting a huge opportunity to monetize the small business segment on MySpace, it appears that they have finally figured it out. MySpace launched a new Self-Serve Advertising program that’s currently in beta. The service allows businesses and musicians to develop their own ads and target specific groups on the site.
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Articles of Interest

+ Digital Hot List 2008
from MediaWeek 9.8.08

+ Direct-to-Consumer PR Reflects Power of DIY
from MarketingProfs 9.2.08

+ Fox News Joins a Social Network, but Not Its Parent’s Site
from The New York Times 8.17.08

+ The Real ROI of Blogging
from MarketingProfs Daily Fix 6.20.08

+ Marketers Salivate Over New iPhone's Potential
from iMedia Connection 6.16.08

+  Sell Without Selling
from MarketingProfs:DailyFix 1.16.08

+  Why MySpace Just Won't Cut It
Article 10.15.07

+  Building Commonality with Sponsored Social Networks
Whitepaper 9.15.07

+ Kids Say E-mail Is, Like, Soooo Dead
from CNET News.com 7.18.07

+ A Leap of Faith - Niche Social Networks
by Harry Hallman, CEO, Hallman Associates

+ Readers Are Key Ingredient as Virtual Kitchen Heats Up
from The New York Times 6.25.07

+ Social Networks Are the Future of Media
from MarketingProfs:DailyFix 5.07.07

+ MySpace 'Friending' Is the Next Advertising
from MarketingProfs:DailyFix 4.24.07

+ Marketing Wisdom for 2007
110 Marketers & Agencies Share Real-life Tips
by the readers of MarketingSherpa


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