I process a lot of information in my daily life, but sometimes I run across things that jump out at me. I'll be discussing articles, books, and random thoughts that get my mind 'in the zone' as I go through my day. I hope you get something out of it. http://www.octanecorp.com/home/tabid/162/BlogId/32/Default.aspx en-US bsutton@octanecorp.com Thu, 20 Nov 2008 13:33:26 GMT Thu, 20 Nov 2008 13:33:26 GMT http://backend.userland.com/rss Blog RSS Generator Version 4.5.3.25095 We get asked a lot what the ROI is on Social Media initiatives, especially with online social networks. The answer is usually always the same - if there is an event, special offer, or other trackable carrot, then the ability to measure direct ROI is far above and beyond traditional advertising. However, there are many other benefits to a comprehensive Social Media program, not the least of which is ongoing branding in this critical space. http://www.octanecorp.com/home/tabid/162/EntryID/343/Default.aspx http://www.octanecorp.com/home/tabid/162/EntryID/343/Default.aspx#Comments http://www.octanecorp.com/Default.aspx?tabid=162&EntryID=343 Wed, 25 Jun 2008 19:02:00 GMT 0 http://www.octanecorp.com/DesktopModules/AT/AT.Blog/Trackback.aspx?id=343