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Harry Hallman - Principal & Co-Founder

Starting in the early 70’s, Hallman has founded and owned several marketing companies in Atlanta and Philadelphia. In 1995 he created his first Interactive/Internet Marketing company, HIP, Inc.  HIP serviced numerous companies in the Atlanta area including TBS, CNN, Cartoon Network, Siemens, BellSouth, Honda Power Equipment, Scientific Games, IBM, Buckhead Life Restaurant Group, KMX (Coca Cola), Tiger Beer and many others.

Hallman sold HIP, Inc in 2005 and began an interactive consulting service until 2007 when Octane was formed with Brandon Sutton. He has written numerous interactive marketing white papers and is an active member of a number of marketing social networks including Linkedin.com and Marketingprofs.com. Hallman also blogs regularly on smallbizprofs.com.

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Career Summary
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Octane Interactive, LLC: Current
Partner
Social media and network consulting and implentation

Hallman Assoc.: 2005-2007
CEO/ Executive Consultant
Creative and Strategic Concepts for Sales, Marketing and the Internet

HIP, Inc.: 1997-2005
CEO and Founder
Digital media production, web site development, Internet marketing

Trend Influence: 2000-2007
Stockholder/Advisor
Global strategy and innovation consultancy

Caribiner Communications/Hallman Electronic Publishing Joint Venture: 1995-1997
Joint Venture Partner
Business events, interactive and Internet media production

Bill Hallman, Inc. : 1989 - Current
Stockholder/Consultant
Apparel design, retail stores, and online store

Executive Education and Management: 1987-1993
Advisor, stockholder
Consulting services

Corporate Media Communication: 1981-1995
CEO and Founder
Business event productions, internal communications and training, advertising and marketing materials production, interactive media

Photo Communications Corp.: 1971-1981
CEO and Founder
Audio visual productions, business event production

Memberships
View Harry Hallman's profile on LinkedIn

www.twitter.com/hhallman

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Highlights
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Assisted an organization to win a $110 million contract through the development of a sales communication strategy and innovative use of digital media and demonstrations. This effort won a Silver Anvil from the PRSA.

Increased a consumer company’s web site visits by 100% through strategic redesign, using social web techniques, of the client's web site.

Provided consulting for creative concepts for a telecom's customer education program that generated $250,000,000 in a two-year period.

Developed permission based marketing concept which doubled website registration and enticed 60% of existing registrants to provide additional demographic and psychographic data.

Design methods for an online social network to add several new and innovative revenue streams.

Consulted and assisted in the creation of a lifestyle Social Network highlighting fashion, food and entertainment.

Created a concept using white papers and tracking of personal emails to increase lead generation with C level executives.

Developed a concept for an event company to use Radio Frequency Identification (RFID) to serve kiosk digital media presentations based on the viewers demographic.


Created concepts for turning consumer company employees into salespeople through an online friends and family program.

Created concept for building online word of mouth advertising (viral) program aimed at making current customers evangelists for a consumer company.

Created a strategy for using digital media to launch a new product for a machine manufacturing company. The project included a micro promotional web site, CD-ROM, and email marketing campaigns.

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Testimonials
Hallman Carrer Summary

“Harry has been a business partner and colleague for over 20 years. Harry is the hippest person over 50 on the planet. He has a great grasp on all things digital media, especially for use in sales and marketing. Harry understands people and the combination makes him very good at creating campaigns that work. You can trust Harry under all circumstances and his creativity is well known. I highly recommend Harry to help you with any marketing project, but especially digital initiatives.”

Ed Jones, President and Owner, Constellation Communication Corp.

“When GlobalEXECWomen was seeking a partner to create our website, Harry immediately stepped up and volunteered both his time, talent and team. His contribution to ensure a strong web presence for executive women is most appreciated and his industry expertise of the interactive marketplace, most impressive.”

Virginia Bradley, Owner, GlobalExecWomen

“I have worked with Harry for many years and have rarely come across a more creative or smarter marketer - or better person.

Richard Leslie, CEO, Trend Influence

“Harry is a sage and thoughtful guy, who manages to combine deep wisdom with a currency and awareness of the vagaries of the latest trends in marketing, wrapped up in a person that you enjoy spending time with. He has always, and continues to be the hardest working man in business and his insights are always revealing.”

Kim Bourne,CEO Allen Houser, Inc

“A true marketing professional. Knows the business and knows it well. Brings production and creative insights to the projec and most importantly he PRODUCES RESULTS.”

Steve Heissner, Owner, Palimpsest Communications

“Worked with Harry and his team at HIP on several online projects over the course of many years. The team he assembled always exceeded our expectations and we were repeatedly blown away by his marketing expertise.”

Mark Lister, Web Communications Manager, SchlumbergerSema

More testimonials can be found on

View Harry Hallman's profile on LinkedIn